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Does Barstool Own High Noon?

Barstool Sports, a prominent sports media company, and High Noon, a popular hard seltzer brand, have been linked together due to their partnership in 2020.

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The partnership between the two companies has sparked rumors that Barstool may own High Noon. However, these rumors are false. High Noon is not owned by Barstool Sports.

High Noon is owned by E. & J. Gallo, a well-known wine and spirits company. The company created High Noon in 2019, and it quickly became one of the best-selling hard seltzer brands in the United States.

In 2020, High Noon partnered with Barstool Sports to increase brand exposure and reach more consumers. The partnership proved to be successful, and High Noon became the number-one-selling spirits-based hard seltzer in the US.

Although Barstool Sports played a significant role in promoting High Noon, the media company does not own the hard seltzer brand. Instead, the partnership between the two companies was a unique media partnership that helped High Noon gain more exposure and reach a wider audience.

Ownership and Partnership

Barstool Sports and High Noon

High Noon is a popular hard seltzer brand that has been making waves in the beverage industry since its launch.

While many people wonder if Barstool Sports owns High Noon, the answer is no. High Noon is owned by E. & J. Gallo Winery, a well-known wine and spirits company. However, High Noon has formed a partnership with Barstool Sports, a prominent sports media company.

Early Partnership

High Noon and Barstool Sports have had a close relationship for some time. In fact, High Noon was one of the first brands to advertise on Barstool Sports’ website and podcasts. This early partnership helped to establish High Noon as a popular brand among Barstool Sports’ fans.

Marketing Partnership

In May 2020, High Noon and Barstool Sports announced a unique media partnership. As part of the partnership, High Noon would be integrated across a variety of Barstool Sports’ flagship programs and personally supported by Barstool Sports’ President, Dave Portnoy, and CEO, Erika Nardini. This partnership helped to propel High Noon’s exposure to reach more than 66 million monthly unique users and became the number-one-selling hard seltzer in the United States in 2020.

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The partnership between High Noon and Barstool Sports has been a successful one, with both brands benefiting from their collaboration. High Noon has gained significant exposure among Barstool Sports’ fans, while Barstool Sports has been able to offer its followers a new and exciting product.

Product Overview

High Noon Hard Seltzer

High Noon is a popular brand of hard seltzer that has gained a lot of attention in the market due to its unique features and flavors. The brand is known for its use of real vodka and real juice in its products, which sets it apart from other spiked seltzers in the market. High Noon is also gluten-free, making it a preferred choice for people who have gluten allergies or are health-conscious.

Unique Features and Flavors

One of the unique features of High Noon is that it is made with real fruit juice, which provides a more natural and authentic flavor to the drink. The brand has a range of flavors, including black cherry, grapefruit, pineapple, watermelon, and two new flavors, lime and peach, which were launched in 2020. The addition of these new flavors was aimed at filling the flavor gaps in the hard seltzer category and providing customers with a wider range of options to choose from.

High Noon is also known for its quality and vodka flavor, which is achieved by using real vodka instead of malt liquor, which is commonly used in other spiked seltzers. The use of real vodka gives the drink a smoother taste and a higher alcohol content.

Another unique feature of High Noon is that it contains no added sugar and is only 100 calories per can, making it a healthier option for people who want to enjoy a drink without worrying about the added calories. The drink is also gluten-free, which makes it a popular choice among people who have gluten allergies.

Production and Distribution

Production Process

High Noon is a ready-to-drink (RTD) cocktail brand that specializes in hard seltzers and canned cocktails. The company is owned by E. & J. Gallo Winery, a California-based wine and spirits company. High Noon’s production process involves blending distilled spirits with carbonated water and natural flavors to create its signature hard seltzer and canned cocktail flavors.

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The company’s hard seltzer line is made with a gluten-free alcohol base, while its canned cocktails are made with a blend of spirits, such as New Amsterdam Vodka and Familia Camarena Tequila. High Noon’s products are canned at its facility in Modesto, California.

Distribution Channels

High Noon’s distribution channels include both on-premise and off-premise accounts. The company’s products are available at bars, restaurants, and liquor stores across the United States. High Noon’s hard seltzers are also available for purchase online through the company’s website and various e-commerce platforms.

Market Performance

High Noon’s market performance has been impressive since its launch, becoming the number one selling hard seltzer in the United States in 2020, according to OkayBliss.

The brand’s marketing partnership with Barstool Sports, a prominent sports media company, propelled the brand’s exposure to reach more than 66 million monthly unique users.

Consumer Response

High Noon’s partnership with Barstool Sports has helped the brand to build a unique media partnership and gain brand exposure. The brand’s summer launch of two new flavors, lime and peach, was also well-received by consumers, as reported by PR Newswire. The brand’s Vice President, Britt West, stated that the new flavors were created based on consumer trends and demand, and were designed to appeal to a wider range of consumers.

Market Trends

High Noon’s success in the hard seltzer market has been attributed to its early partnership with the Barstool Sports media empire, which promotes the brand across its platforms, as reported by Hard Seltzer News. The brand’s parent company, Ernest and Julio Gallo, has also been instrumental in the brand’s success, leveraging its extensive distribution network and expertise in the beverage industry.

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According to Wine Industry Advisor, High Noon has been successful in capturing a share of the market by offering a premium product that stands out from its competitors, such as Truly and André. The brand’s focus on quality and taste has helped it to differentiate itself in a crowded market, and has led to strong sales performance.

In summary, High Noon’s market performance has been impressive, driven by its partnership with Barstool Sports, consumer trends and demand, and the expertise of its parent company, Ernest and Julio Gallo. The brand’s focus on quality and taste has helped it to stand out in a crowded market and capture a share of the hard seltzer market.

Brand Exposure and Audience Reach

High Noon’s marketing partnership with Barstool Sports has propelled the brand’s exposure to reach more than 66 million monthly unique users.

Barstool Sports is a prominent sports media company with a hyper-engaged audience. With a rich 16-year history, Barstool Sports has one of the most highly coveted, fiercely loyal, and incredibly engaged audiences, which has put Barstool at the top of the charts.

Media Presence

Barstool Sports has a massive media empire that includes podcasts, blogs, social media, and events. The company’s flagship podcast, Pardon My Take, is one of the most popular sports podcasts in the United States. The podcast has been downloaded over 1.5 billion times and has a massive following on social media. Barstool Sports also has a strong presence on social media, with millions of followers across various platforms.

Merchandising

Barstool Sports has a robust merchandising operation that includes shirts, hats, and other branded products. The company’s merchandising efforts have helped to increase the visibility of the brand and have helped to create a loyal fan base. The company’s merchandising efforts have also helped to create a strong brand identity and have helped to increase brand exposure.

According to Glassdoor, Barstool Sports has a strong brand reputation, with a 4.4-star rating out of 5. The company’s strong brand reputation has helped to attract top talent and has helped to create a positive work environment.

Please drink responsibly, be fully accountable with your alcohol consumption, and show others respect.

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Paul Kushner

Written by Paul Kushner

Founder and CEO of MyBartender. Graduated from Penn State University. He always had a deep interest in the restaurant and bar industry. His restaurant experience began in 1997 at the age of 14 as a bus boy. By the time he turned 17 he was serving tables, and by 19 he was bartending/bar managing 6-7 nights a week.

In 2012, after a decade and a half of learning all facets of the industry, Paul opened his first restaurant/bar. In 2015, a second location followed, the latter being featured on The Food Network’s Diners, Drive-Ins and Dives.

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