What is Liquid Death?

Liquid Death is a canned water brand founded by Mike Cessario in 2019. The brand’s tagline is “murder your thirst,” which is printed on each can beneath the brand’s name and a skull logo.


The water is sold in a 16.9 US fl oz (500 ml) tallboy can, which is made of aluminum. The company’s mission is to provide a high-quality product that is both environmentally friendly and refreshing.

The water is sourced from the Austrian Alps, filtered, and then canned in Virginia, USA by Wilderness Asset Holdings LLC. The brand is known for its unique approach to hydration, which has gained popularity among Gen Z consumers. The company’s website also offers merchandise such as t-shirts, hats, and stickers.

Mike Cessario, the CEO of Liquid Death, wanted to create a brand that would challenge the traditional bottled water industry. He aimed to create a product that would appeal to a younger generation and provide a more sustainable option for hydration. The brand’s edgy packaging and marketing have helped it stand out in a crowded market.

Liquid Death: A Unique Concept

Liquid Death is a canned water brand that has caused a stir in the beverage industry.


The brand’s unique concept is centered around the idea of “murdering your thirst” with their refreshing water. The brand’s marketing is geared towards individuals who want to make a statement with their beverage choices and stand out from the crowd.

One of the most notable aspects of Liquid Death is its packaging. The brand’s water is sold in tallboy cans made of aluminum, which is a more sustainable option compared to plastic bottles. The aluminum can also keeps the water cooler for longer, making it a great option for outdoor activities.

Liquid Death’s branding is also a key factor in its success. The brand’s logo features a skull that appears to be melting or on fire, which is eye-catching and unique. The brand’s name is written in gothic lettering, adding to its edgy appeal. The brand’s marketing campaigns are also geared towards individuals who are looking for something different, with slogans like “Death to Plastic” and “Death to Boring Water.”

Despite its unique branding and marketing, Liquid Death is nothing but good old-fashioned H2O, served in a tallboy can. The brand also offers sparkling water in addition to still water. The cans are fully recyclable, making them a more sustainable option compared to plastic bottles.

The Brand’s Environmental Commitment

Liquid Death is a brand that is committed to reducing plastic pollution and promoting sustainability.


The company’s flagship product, canned water, is packaged in infinitely recyclable aluminum cans, which are more environmentally friendly than plastic bottles. According to a report from the Aluminum Association, 73% of an aluminum can is made of recycled material, making it one of the most recycled materials in the world.

By choosing aluminum cans over plastic bottles, Liquid Death is taking a stand against plastic pollution. The brand is deadly serious about killing plastic, and its higher purpose is to reduce the amount of plastic that ends up in the environment. The company’s commitment to sustainability is reflected in its tagline, “murder your thirst, not the planet.”

Liquid Death’s environmental commitment extends beyond its packaging. The company is actively working to reduce its carbon footprint and minimize its impact on the environment.

Product Range and Flavors

Liquid Death offers a range of canned water products that are designed to quench your thirst and help save the planet.


The company’s primary product is its canned water, which is available in a 16.9 US fl oz (500 ml) “tallboy” can. The water is sourced from natural springs and is canned by Wilderness Asset Holdings LLC in Virginia, USA.

For those who prefer a little more kick in their beverages, Liquid Death also offers a range of iced teas. These teas are made with organic tea leaves and are sweetened with organic cane sugar. They are available in two flavors: lemon and peach.

Please drink responsibly, be fully accountable with your alcohol consumption, and show others respect.

Written by Rocco

Rocco is a Florida State University alumnus with years of bartending and hospitality experience. From slinging hundreds of vodka sodas a night in jam-packed college bars to serving carefully crafted cocktails in upscale restaurants, there’s not much he hasn’t done behind a bar. Now, Rocco shares his knowledge and passion for all things alcohol-related here on My Bartender for bibulous readers everywhere to enjoy.

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