Mix the Cocktail: In a shaker, combine the vodka, lemon juice, simple syrup, and cherry juice. Fill the shaker with ice, covering the liquid.

Shake: Secure the lid on the shaker and shake vigorously for about 15 seconds. The goal is to chill the mixture thoroughly and mix all the ingredients well.

Garnish and Serve: Strain the mixture into a chilled cocktail glass or an old-fashioned glass filled with fresh ice. Garnish with fresh cherries on a skewer or simply dropped into the glass.

Optional Touch: For an extra touch of elegance, you can rim the glass with sugar or add a splash of soda water for a slightly fizzy effect.