Many celebrities have gotten into the tequila business in recent years by launching their own brands. The popularity of sipping tequila straight or on the rocks has grown tremendously, giving celebrities an opportunity to capitalize on their names and star power. Partnering with experienced distillers, the celebrities are able to create premium products that leverage their brands while allowing the distillers to handle the production.
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The celebrities promote their tequilas using their massive social media platforms and appearances. This allows them to connect directly with fans and introduce the brands to new potential customers. Their brands have found success by appealing to lifestyle and image as much as the taste, allowing celebrities to expand their business interests beyond entertainment.
818 Tequila
818 is Kendall Jenner’s tequila company, named after the San Fernando Valley LA area code. 818 collaborates with family-owned farms and businesses in Mexico to craft a smooth and authentic tequila. Kendall’s brand offers three tequila varieties, each with different notes. Blanco tastes sweet, vanilla, and tropical, while Reposado features roasted agave and caramel flavors. Añejo has vanilla and herbal notes.
Casamigos
Casamigos is a tequila collaboration by George Clooney, Rande Gerber, and Mike Meldman. Their tequila features 100% Blue Weber agave from Jalisco, Mexico. Casamigos slow roast their agave for 72 hours in traditional brick ovens. Casamigos sells Blanco, Reposado, and Añejo tequila. Blanco has notes of vanilla and grapefruit. Reposado has hints of dried fruit and oak, and Añejo features barrel oak and spice.
Teremana Tequila
Dwayne Johnson founded Teremana Tequila in March 2020. Teremana prides itself on sustainable practices like using leftover agave in compost and fertilizer. This company crafts Blanco, Reposado, and Añejo tequila. Blanco features fresh citrus notes. Reposado features notes of vanilla and oak. Añejo tastes most complex, featuring oak, vanilla, and roasted agave flavors.
Cincoro Tequila
Cincoro Tequila began production in 2019 with NBA owners Michael Jordan, Jeanie Buss, Wes Edens, Wye Grousbeck, and Emilia Fazzalari. The brand prides itself on a tasteful tequila with a complex finish. Cincoro's Blanco features fresh, earthy, sweet, and fruity notes. Reposado has spiced, rich, creamy, and oak notes. Añejo features spice, oak, rich, and sweet notes. The brand also offers Extra Añejo, featuring oaky, fruity, creamy, and spicy notes.
Santo Mezquila
Musician Sammy Hagar and chef Guy Fieri collided to create Santo Mezquila. The brand’s Santo Tequila Blanco is one of the top 7 Blancos in the world, according to a 2020 Robb report. This Blanco features notes of white pepper and citrus. Their newest tequila is the Santo Reposado, featuring notes of oak.
Villa One
Founders Nick Jonas and John Varvatos pride themselves on their company’s premium tequila. This tequila combines agave from multiple regions in Jalisco, Mexico, giving the drink a more complex flavor profile. Villa One Silver tastes of dried fruit and caramel. Villa Reposado develops deeper butterscotch flavors from aging in oak barrels. Villa One Añejo highlights dark chocolate, wood, and vanilla.
JAJA Tequila
Elliot Tebele, Maurice Tebel, and Martin Hoffstein founded JAJA Tequila. Quickly after launching, they decided to include Alex Pall and Drew Taggart (The Chainsmokers) on their team. Their Blanco offers notes of black pepper and citrus. Aged for six months, their Reposado features vanilla, oak, and caramel. The brand’s Añejo ages for two years and has notes of vanilla, almond, honey, and oak.
Sauza 901
In 2009, Justin Timberlake founded and promoted Sauza 901, originally named 901 Tequila. This tequila opens with sweet and herbal notes. It also features flavors like honey, almond, and coconut. Sauza 901’s Silver Tequila has a smooth finish, and its sweet flavor profile makes it an excellent choice for mixed drinks.
Casa Del Sol Tequila
Actress Eva Longoria owns this premium tequila brand. The name Casa Del Sol is reminiscent of a golden hour sunset. This tequila is available in three variations: Blanco, Reposado, and Añejo. Blanco features notes of mint and caramel green apple. Reposado has hints of honey, raisin, and butterscotch. Añejo tastes like toffee, apricot, and oak.
Dos Hombres Mezcal
Breaking Bad actors Aaron Paul and Bryan Cranston founded Dos Hombres in 2019. They source their 100% agave blends in Oaxaca, Mexico. Dos Hombres features two kinds of mezcal. Their Espadin mezcal encapsulates rich notes of fruit, wood, and smoke. Their Tobala mezcal has floral notes alongside plums, chocolate, and wood flavors.
Calirosa Tequila
Adam Levine and his wife Behanti Prinsloo launched Calirosa in 2021. They specialize in new takes on traditional tequila flavors. Calirosa offers some unique tequila options. Their Rosa Blanco features notes of oranges, cherries, and berries. Their Añejo has notes of vanilla, toffee, cinnamon, and chocolate. Calirosa also sells their Extra Añejo, tasting of butterscotch, honeycomb, and leather.
Cabo Wabo
Before partnering with Guy Fieri for Santo Mezquila, Sammy Hagar, a former member of the band Van Halen, had his tequila brand named Cabo Wabo. Hagar eventually sold Cabo Wabo in 2010. Cabo Wabo sells a Blanco with floral notes, a Reposado with earthy and herbal notes, and an Añejo with notes of vanilla and honey.