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13 Best-Selling Bourbon Brands in the World

This beloved American whiskey has transcended its humble origins to become a global sensation with a rich heritage dating back centuries.  From small-batch craftsmanship to iconic names that have etched their place in history, we’ll uncover the stories behind these sought-after bottles. 

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Maker’s Mark

Maker's Mark
source: makersmark.com

Maker’s Mark, a cherished gem among the best-selling bourbons, embodies the essence of craftsmanship and tradition. With its iconic red wax seal and unmistakable flavor profile, this Kentucky distillery has played an integral role in bourbon’s global rise. Each bottle, hand-dipped in wax, represents a commitment to quality that resonates with enthusiasts worldwide. Maker’s Mark is a testament to the enduring appeal of well-crafted bourbon, making it a must-try for those exploring the world of fine whiskies.


Buffalo Trace

Buffalo Trace
source: buffalotracedistillery.com

Buffalo Trace, another standout among the best-selling bourbons, boasts a heritage deeply intertwined with American whiskey history. Its distillery, dating back to the 18th century, has consistently produced exceptional bourbons that have garnered a dedicated following. Known for its diverse range, including single-barrel expressions and limited editions, Buffalo Trace embodies innovation and tradition. Sipping on a glass of Buffalo Trace is like savoring a piece of bourbon history, a testament to the enduring allure of this remarkable spirit in the world of best-selling bourbons.


Basil Hayden’s

Basil Hayden’s
source: basilhaydenbourbon.com

Basil Hayden’s, a distinctive name in the realm of best-selling bourbons, offers a unique and refined flavor experience. It’s celebrated for its high-rye mash bill, which imparts a spicy yet smooth character. Named after the 18th-century distiller Basil Hayden Sr., this bourbon pays homage to tradition while appealing to modern palates. With its warm, approachable profile, Basil Hayden’s stands as a gateway to the world of bourbon for those seeking a sophisticated, well-balanced taste in their whiskey journey.

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Blanton’s Single Barrel

Blanton’s Single Barrel
source: blantonsbourbon.com

Blanton’s Single Barrel, the pinnacle of the best-selling bourbon category, offers an extraordinary experience of bourbon craftsmanship. Renowned for its exclusive single-barrel releases, each bottle is a unique expression of flavor and character. Its iconic bottle stoppers, showcasing different horse and jockey poses, add a collectible charm. With a rich, full-bodied taste and a complexity that delights connoisseurs, Blanton’s Single Barrel exemplifies the artistry of bourbon making, making it a cherished choice among discerning whiskey enthusiasts.


Angel’s Envy 

Angel’s Envy
source: angelsenvy.com

Angel’s Envy, a prominent name in the bourbon world, is known for its innovative approach to aging and finishing. What sets it apart is its secondary maturation in port wine barrels, which imparts a distinctive sweetness and complexity to the bourbon. This brand, founded by industry veteran Lincoln Henderson, places a strong emphasis on craftsmanship and quality. Angel’s Envy has gained a loyal following for its small-batch releases, offering a unique twist on traditional bourbon with a rich, smooth profile and an elegant bottle design that reflects its exceptional quality.


Four Roses

Four Roses
source: fourrosesbourbon.com

Four Roses, a beloved bourbon brand, is celebrated for its commitment to blending. With ten distinct recipes of both high-rye and low-rye mash bills and five yeast strains, they meticulously craft a range of flavors. This versatility allows for a wide array of bourbon profiles, appealing to diverse palates. Four Roses consistently produces award-winning, well-balanced whiskies, with their small batch and single barrel selections standing as testaments to their artistry and dedication to producing exceptional bourbon. It’s a brand that showcases the true art of blending and flavor refinement in the bourbon world.


Bulleit Bourbon

Bulleit Bourbon
source: bulleit.com

Bulleit Bourbon is renowned for its high-rye mash bill, which lends it a bold and spicy character with a hint of sweetness. This versatile bourbon is a staple in classic cocktails like the Old Fashioned and Manhattan, where its robust flavor profile shines. The brand’s dedication to quality and consistency has made it a favorite among mixologists and bourbon enthusiasts alike, making it an essential ingredient in creating iconic, well-balanced cocktails that stand the test of time.

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Jim Beam

Jim Beam
source: jimbeam.com

Jim Beam, a legendary name in bourbon, is known for its signature taste, characterized by a smooth, mellow flavor profile. Their bourbons typically have notes of vanilla, caramel, and oak, with a hint of spice from the high-rye mash bill. Jim Beam produces a range of expressions, from their classic White Label to premium selections like Jim Beam Black and Jim Beam Double Oak, each offering variations in taste and complexity. Overall, Jim Beam’s bourbons are celebrated for their approachable and well-balanced flavors, making them a go-to choice for many bourbon enthusiasts.


Woodford Reserve

Woodford Reserve
source: woodfordreserve.com

Woodford Reserve is synonymous with elegance and complexity in bourbon. Its bourbons are celebrated for their rich, full-bodied flavors, characterized by a harmonious blend of dried fruit, vanilla, toasted oak, and a gentle spice. This brand’s meticulous craftsmanship and unique distillation process contribute to its distinct taste. Woodford Reserve’s well-rounded profile makes it a popular choice for sipping neat or crafting premium cocktails like the Mint Julep. It’s a quintessential representation of Kentucky bourbon, offering a refined and indulgent taste experience.


Evan Williams

Evan Williams
source: evanwilliams.com

Evan Williams, a venerable name in the bourbon world, is celebrated for its accessible and approachable bourbons. With a rich history dating back to the 18th century, Evan Williams offers a range of expressions that cater to a wide range of palates. Their bourbon is known for its smoothness, with flavors of caramel, vanilla, and a touch of spice. As a go-to choice for both newcomers and seasoned bourbon enthusiasts, Evan Williams exemplifies the essence of dependable and affordable American whiskey.


Wild Turkey

Wild Turkey
source: wildturkeybourbon.com

Wild Turkey, firmly established in the realm of best-selling bourbons, is a testament to the enduring allure of this classic American spirit. With a bold and robust flavor profile, it has captured the hearts of bourbon aficionados for decades. Crafted using traditional methods, it embodies the rich heritage of Kentucky bourbon-making. Whether enjoyed neat or in cocktails, Wild Turkey’s distinctive taste and unmistakable character have solidified its place among the most beloved and enduring brands in the world of bourbon.

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Eagle Rare

Eagle Rare
source: eaglerare.com

Eagle Rare, a standout brand in the bourbon industry, distinguishes itself with its exceptionally smooth and well-balanced flavor profile. When compared to other brands, Eagle Rare is often lauded for its rich, complex taste, featuring notes of caramel, toffee, and oak. Its rarity, affordable price point, and consistently high quality place it in a unique position, making it a top choice among bourbon enthusiasts seeking exceptional value and taste.


Knob Creek

Knob Creek
source: knobcreek.com

Knob Creek is celebrated for its bold and robust bourbons, characterized by a rich and full-bodied flavor profile. Their bourbons typically feature prominent notes of oak, vanilla, caramel, and a touch of spice, owing to their longer aging process in new charred oak barrels. This brand’s commitment to producing a well-balanced, high-quality product has earned it a loyal following among those who appreciate a more intense and flavorful bourbon experience. Knob Creek’s bourbons are ideal for sipping neat or adding a strong, robust character to cocktails.


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Paul Kushner

Written by Paul Kushner

Founder and CEO of MyBartender. Graduated from Penn State University. He always had a deep interest in the restaurant and bar industry. His restaurant experience began in 1997 at the age of 14 as a bus boy. By the time he turned 17 he was serving tables, and by 19 he was bartending/bar managing 6-7 nights a week.

In 2012, after a decade and a half of learning all facets of the industry, Paul opened his first restaurant/bar. In 2015, a second location followed, the latter being featured on The Food Network’s Diners, Drive-Ins and Dives.

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