Is This the World’s Most Expensive Champagne? $100k Bottle Unveiled

The 100-pound bottle of champagne only the rich and famous can afford.

Champagne has long been a symbol of luxury and celebration, with its effervescence and elegant taste elevating any occasion.

two rich elite women stepping off a helicopter and being served chamapagne

There is one particular champagne, however, that has taken the meaning of luxury to a whole new level.

Often referred to as the “$100,000 bottle of champagne,” this exquisite drink has become a status symbol for the wealthy and elite.

It’s most often purchased by sports teams to celebrate a win or celebrities showing off at a nightclub.

Read on below to find out what it the legendary champagne is and why it costs so much money!

Armand de Brignac Brut Gold 30L Midas Bottle

What Is the Armand de Brignac Brut Gold Midas Bottle? 

The Armand de Brignac Brut Gold Midas bottle is a limited edition version of the already luxurious Armand de Brignac Brut Gold champagne by Ace of Spades.

a 30L bottle of ace of spades champagne that sells for over 100,000 dollars

It is named after King Midas, who was known for his legendary ability to turn anything he touched into gold.

Similarly, the Armand de Brignac Brut Gold Midas bottle is a testament to the brand’s commitment to creating the most opulent and exclusive champagne on the market.

a 30L bottle of armand de brignac brut gold

The Armand de Brignac Brut Gold Midas bottle has become a symbol of luxury and excess, with its limited availability and high price tag making it a status symbol among the world’s elite.

Who Owns Ace of Spades?

Ace of Spades, also known as Armand de Brignac, is owned by the famous hip-hop artist and businessman Jay-Z.

the ace of spades logo on the box of brut gold champagne

In 2006, Jay-Z was looking for a high-end champagne brand to feature in his music videos and events, but was dissatisfied with the offerings on the market.

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He eventually discovered Armand de Brignac and was impressed by the quality and taste of the champagne.

jay z, who owns ace of spades, rapping on stage

In 2014, Jay-Z acquired the brand from its original owner, Cattier, and has since become a major player in the champagne industry.

How Expensive Is the Ace of Spades 30L Midas bottle?

The Ace of Spades Armand de Brignac Brut 30L Midas bottle is a rare and highly coveted item, and its price reflects its exclusivity.

The cost of the 30L Midas bottle can vary depending on several factors such as the vintage, the region, and the seller.

various sized bottles of armand de brignac brut gold champagne

However, it generally ranges from $150,000 to $200,000 USD, making it one of the most expensive champagne bottles in the world.

The price may also fluctuate based on the demand and availability of this limited edition bottle.

It is worth noting that the 30L Midas bottle is intended for large events and celebrations, and is not typically purchased for personal consumption.

Why Does the Armand de Brignac Brut Gold Midas Bottle Cost So Much Money?

Well, the bottle itself is handcrafted by skilled artisans and is coated in 18-karat gold, making it a stunning work of art in addition to a beverage. The label is also hand-applied, and the entire process takes several days to complete.

an up close shot of the gold plated bottle of armand de brignac

The Midas bottle contains the same blend of chardonnay, pinot noir, and pinot meunier as the standard Armand de Brignac Brut Gold champagne, but the limited edition nature and striking appearance of the bottle make it a truly unique and coveted item.

It has been featured in music videos, movies, and at exclusive events around the world. However, for those lucky enough to taste the champagne inside, it is not just about the prestige of the bottle, but also the exquisite taste and quality of the champagne itself.

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Who Has Bought the Ace of Spades 30l Midas?

Boston Bruins

In 2011, the Boston Bruins, a professional ice hockey team in the National Hockey League (NHL), made headlines when they purchased a 30L Midas bottle of Ace of Spades Armand de Brignac Brut champagne to celebrate their Stanley Cup victory.

The Bruins defeated the Vancouver Canucks in a seven-game series to win their first championship in 39 years, and the team decided to celebrate in style.

Don “The Champagne King” Johnson

In 2011, a US professional gambler and businessman, Don Johnson, made headlines when he purchased a 30L Midas bottle of Armand de Brignac Brut Gold champagne for £120,000 GBP, or approximately $190,000 USD at the time.

The purchase was made at the One for One Club in London and broke the previous record for the most expensive champagne bottle ever sold.


Buying a 30-liter Midas Bottle of Armand de Brignac is an extreme luxury reserved for the wealthiest of connoisseurs. Just the act of purchasing such an opulent bottle of alcohol is enough to make headlines in the news.

The Armand de Brignac brand has become synonymous with luxury and exclusivity, thanks in part to the marketing efforts and ownership of Jay-Z.

The purchase of a 30L Midas bottle of Armand de Brignac Brut Gold represents the ultimate expression of this brand’s values and the ultimate indulgence for those lucky enough to enjoy it.

Please drink responsibly, be fully accountable with your alcohol consumption, and show others respect.

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Paul Kushner

Written by Paul Kushner

Founder and CEO of MyBartender. Graduated from Penn State University. He always had a deep interest in the restaurant and bar industry. His restaurant experience began in 1997 at the age of 14 as a bus boy. By the time he turned 17 he was serving tables, and by 19 he was bartending/bar managing 6-7 nights a week.

In 2012, after a decade and a half of learning all facets of the industry, Paul opened his first restaurant/bar. In 2015, a second location followed, the latter being featured on The Food Network’s Diners, Drive-Ins and Dives.

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